Privacy Policy

Last updated: August 26, 2026

Your privacy matters to us.

ABBA is a project of Meta Lab LLC. This Privacy Policy explains what information we may collect when you visit ABBA, join our email list, or contact us, and how that information is used.

1. Information We Collect

Information you provide

We may collect information that you choose to provide, including:

  • your email address when you join the ABBA email list;

  • your name, if you choose to provide it;

  • your email address and the contents of your message when you contact us;

  • information you voluntarily include in a prayer request, question, or other communication.

Please do not send information that you do not want us to receive or process.

Information collected automatically

When you visit the ABBA website, certain technical information may be collected automatically by our website platform or service providers, such as:

  • IP address;

  • browser and device information;

  • pages visited;

  • date and time of visits;

  • referring website or source;

  • general website usage information.

This information may be collected through cookies and similar technologies and is primarily used to operate, secure, and understand the use of the website.

2. How We Use Information

We may use personal information to:

  • send ABBA practices, reflections, biblical content, and other communications you have requested;

  • respond to questions, messages, or prayer requests;

  • operate and maintain the ABBA website;

  • understand how visitors use the website;

  • improve ABBA's content and Services;

  • protect the website against misuse, fraud, or security threats;

  • comply with applicable legal obligations.

We do not use personal information to make automated decisions that have legal or similarly significant effects on you.

3. Email Communications

If you choose to join the ABBA email list, we use your email address to send the communications you requested.

Joining the email list is voluntary.

You may unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us at:

hello@abba.to

Withdrawing your consent will not affect your ability to use the publicly available ABBA website.

4. Prayer Requests and Sensitive Information

If you choose to send a prayer request or personal message, please remember that the information you provide may be personal or sensitive.

We encourage you to share only the information necessary for your request.

Information submitted in a prayer request or personal message will be used for the purpose for which you provided it, such as receiving, reading, or responding to your request.

We do not use the personal details contained in prayer requests for advertising or marketing purposes.

5. Cookies and Analytics

ABBA may use cookies and similar technologies that are necessary for the website to function properly.

We may also use limited analytics tools to understand general information such as which pages are visited and how visitors interact with the site.

Where applicable law requires consent before non-essential cookies or analytics technologies are used, those technologies will be activated only after the appropriate consent has been obtained.

You may also be able to manage cookies through your browser or through any cookie-preference controls provided on the website.

Do Not Track

Some web browsers provide a “Do Not Track” setting.

Because there is currently no universally accepted standard for interpreting all Do Not Track signals, ABBA does not currently respond to them in a standardized manner.

6. We Do Not Sell Personal Information

ABBA does not sell your personal information.

We also do not use personal information for cross-site behavioral advertising or sell mailing lists to third parties.

7. Service Providers

We may use trusted third-party service providers to help operate ABBA, such as providers of:

  • website hosting;

  • email delivery;

  • website analytics;

  • security and technical infrastructure.

These providers may process information only as necessary to provide their services to us and are subject to their own contractual and legal obligations regarding personal information.

We may also disclose information if required by law, legal process, or a valid governmental request, or when reasonably necessary to protect the rights, safety, or security of ABBA, Meta Lab LLC, or others.

8. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

For example:

  • newsletter subscription information may be retained while you remain subscribed;

  • when you unsubscribe, we may retain limited information necessary to record and respect your opt-out;

  • messages and correspondence may be retained for as long as reasonably necessary to respond to the communication or maintain appropriate business records;

  • technical information may be retained according to the settings and retention periods of our website and service providers.

We may retain information for a longer period where required by law or reasonably necessary to establish, exercise, or defend legal rights.

9. International Processing

Meta Lab LLC is based in the United States.

Our website and service providers may therefore process information in the United States or other countries.

Where applicable law requires safeguards for international transfers of personal information, we will use appropriate legal and contractual protections.

10. Your Privacy Choices and Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

  • request access to information we hold about you;

  • ask us to correct inaccurate information;

  • request deletion of your information;

  • object to or restrict certain uses of your information;

  • withdraw consent where processing is based on consent;

  • request a portable copy of certain information.

You may make a privacy request by contacting:

hello@abba.to

We may need to verify your identity before completing certain requests.

You may always unsubscribe from ABBA emails directly through the unsubscribe link contained in those messages.

11. Children's Privacy

ABBA is not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13.

If we learn that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to delete it.

12. Security

We take reasonable measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, transmission method, or electronic storage system can be guaranteed to be completely secure.

13. Changes to This Privacy Policy

We may update this Privacy Policy as ABBA evolves or as our privacy practices change.

When we make changes, we will update the “Last updated” date at the top of this page.

14. Contact

ABBA is a project of Meta Lab LLC.

For questions about this Privacy Policy or requests concerning your personal information, contact:

hello@abba.to